Which Comes First - The PRD or MRD?

Well-defined Product Requirements Documents (PRDs) and Market Requirements Documents (MRDs) are essential components of your PLCM process. Which comes first, the PRD or MRD? Do you truly need both a PRD and MRD?

In theory a classic market and customer-driven MRD should precede an PRD. After all your firm wants to ensure that it is development a "solution" to legitimate end-user "needs" rather than a "solution in search of a problem". And yes, an intelligent PRD includes a prioritization and cost-benefit analysis of "features" ranked by their individual ROIs.

Terminology aside, the most critical factor is to ensure that your business assesses both customer-requirements and market opportunities along with the investment and returns for each major feature of your new solution. Pragmatic Marketing offers a clear model for acheiving your goals.