Does Your Firm Need a PLCM Process?

The breadth of your product portfolio, the more complex the products and technologies, and the number of foreign ("local") markets you serve are the three leading variables which include your firm's need for a formal PLCM process.

Small and medium sized businesses with a single product or limited product-line can likely do without a formal PLCM process.

Consumer products and commodities likely do not require a PLCM process as well.

An finally, if your firm only serves its own national market, such as the US, Canada or France, PLCM may be more "prcoess" than your business needs.

Nonetheless, businesses with multiple product lines, complex products - such as electronics, biotech, medial and major durable goods - serving multiple national or international markets absolutely need a sophisticated PLCM process to effectively manage their product life-cycles.